Canelis - high quality catfood
so nobody has really used this sub-forum before? Well, then I’d like to give it a try
Even though I’m not sure how much sense it will make since I want to talk about a German page…
There is a client I’m working with for many years now but still their business hasn’t been that successful. I guess it’s mostly because they had no clear “message” and strategy other than being just another catfood.
Anyways, I gave it a little make-over and therefore switched to thirty bees.
One of the most important Updates is this landing-page:
Which should tell the customer what makes a good catfood and why Canelis is so good.
I’m struggling a little with it’s google rank - can’t get better than ~43 (keyword “hochwertiges Katzenfutter” = high quality catfood). But I’m not sure why. The competition isn’t that good…
Any ideas how I can improve the rank in an organic fashion?
And any general thoughts?
The page looks nice! I like the landing pages and the content in general. I would clearly recommend to expand this field. Maybe the site can get some ideas from this one: https://www.chewy.com/petcentral I believe they are amazing, when it comse to content marketing.
You should improve the speed of the store. It’s too slow here in switzerland…
@wakabayashi Thanks (:
Yea, more content (especially a blog) would be great. The old page had one, but content-creation isn’t the owner’s strongest suit…
I haven’t activated a CDN yet, perhaps it would help in Switzerland. On the other hand I’m not sure I can get that much more out of it with the current webhosting.
Are you using full page cache? Yeah maybe it’s the hoster… We are on a (cheap) dedicated server and I don’t regret it at all. I believe it’s a good investment if there is already a bit of revenue…
I activated the option “Full page cache” but I haven’t linked any modules to a hook because I had some CSS issues with it before
I think this shop finally needs to grow before they invest in a better hosting/server. Maybe tomorrow I have time to add a CDN and perhaps this will help a little.
@manisch I like it - looks good
@Manisch site looks good, i agree some more content will help. But if the products are getting lost in content its also not helpfull. I watched the other site chewy.com but i should leave it because it gives so much info i cant find the products i am looking for.
Maybe something to look at are the prices. Maybe too low? I am selling products since 2005 on internet and i discovered that sometimes, especially when its a private label product it is not helpfull to be cheap. I raised for my private label products the prices with about 30% and my revenue almost tripled after that.
Just curious: which theme did you use?
Great looking site!
@baarssen hmm, I can’t say much about the pricing. The owner always says that “catfood is a difficult market” because people tend to mindlessly buy the cheaper stuff. She even lowered the price. If I remember correctly, it once was 2,39€ and now is 2,02€.
In the end…she kinda has…one order per day So there really needs to be done something.
The theme is this one (modified):
In Chrome, when I hover the cart icon in the header, the cart contents show up, but when I try to move the mouse inside the contents the box disappears before I can get there.
@gonssal Yes, I noticed this and I thought it was a bug at first, bur it’s only when your cart is empty, which makes somewhat sense.