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Adding a referral tracking code for conversions

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I'd like to add a tracking code / paramater to URLs eg ?fromForum123 so that I place somewhere so I can see the conversions.

Currently, the ways I see to do this would be:

  • to use an affiliate / referral module and misuse that for this purpose.
  • setup Matomo or similar.

Is this correct or might there be another way? 

Thank you.

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