How can a brand-new website get back links?



  • How can I get relevant sites to link back to me?

    I know everything not to do but I don’t know where to start.


  • administrators

    DO you have a physical location? Or a location that you do not mind being published?



  • @lesley I don’t have a physical location but I do have a local business address.


  • administrators

    Ok, the easiest way to build back links if you have an address that can be published is to build what are called local citations. The best search engine for finding local citations I have found is whitespark.ca. Basically you go there and search with your area and your business type and it gives you links to local businesses that have citation type sites where you can create profiles. Think of sites like citysearch, yelp, mechantscircle, ect. Whitespark is a search engine that finds sites like that so you can create profiles for your company. Those are the absolute safest types of links to create.



  • @lesley Thank you for this terrific advice. I just visited that website and really like it. I never heard of it before so I’m glad that you mentioned it.



  • Nice!
    @alwayspaws the only downside if you are web only is be prepared for people contacting you to come “visit your store” or the “can they save shipping” by picking up types.



  • It’s not really a downside because I do have a business office on site where I can meet them in public basically or I’ll just say we don’t do that.



  • @alwayspaws If you’ve got a physical store then promote the hell out of the ‘pick up at store’ option. It saves you & them the hassle of shipping fees / delivery issues / packing costs / returns costs and most importantly distance selling regulations. If they can buy from your local store it saves you a massive headache in potential issues as those distance regulations can be a nightmare!

    I’d also recommend trying to find a Google local guides person, them people who wander round taking pictures and writing reviews of places from the local Tesco to a petrol station. They’re out to earn badges and will review anything to get them closer to the next rank. It’s also good publicity for you.



  • @DavidP I don’t have a physical store or I’d do that. What the conversation meant was if I had a “real” address I can do what @lesley said: “finding local citations with whitespark.ca.”

    I have limited myself to only selling in the contiguous US, because I know the nightmares. Been there, done that. Not doing it again. This was on a previous website.

    I’m open for more suggestions!



  • @lesley said in How can a brand-new website get back links?:

    Ok, the easiest way to build back links if you have an address that can be published is to build what are called local citations. The best search engine for finding local citations I have found is whitespark.ca. Basically you go there and search with your area and your business type and it gives you links to local businesses that have citation type sites where you can create profiles. Think of sites like citysearch, yelp, mechantscircle, ect. Whitespark is a search engine that finds sites like that so you can create profiles for your company. Those are the absolute safest types of links to create.

    Sorry to repeat quote but I want it together. I’m waiting for Google’s postcard so I can verify my site with them. Then I can try to build relationships / create profiles.

    My question now is: Is this old-timey stuff or do I create a “partners”, “friends” or some other name for a page and keep all new links on one page?

    Or where would I put backlinks when I get them?


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