[Module] Facebook Products Feed - by Smart Modules

Smart Modules · 2025-07-18T11:00:17Z

🚀 Facebook Products Feed - Advanced Catalogue Generation Module for ThirtyBees

Transform your product catalogue into powerful Facebook & Instagram advertising campaigns with automated feed generation!

📋 What This Module Does

The Facebook Products Feed module creates dynamic, optimized product feeds (RSS/Atom) that automatically sync your ThirtyBees store with Facebook Business Manager. This enables you to run Dynamic Product Ads, Instagram Shopping, and leverage Facebook's powerful advertising ecosystem.

🎯 Key Features

Multi-Platform Compatibility

Full ThirtyBees Support: Compatible with TB 1.0.x and newer versions
Legacy Support: Works with PrestaShop 1.6+ using adaptive compatibility methods
Multi-Shop Ready: Separate feeds for each shop with individual configurations
Multi-Language Support: Generate feeds in all your store languages
Cross-Platform Feeds: Single-language feeds are compatible* with Google Merchant Center and Pinterest Business

*we don't offer official support for Google Merchant Center and Pinterest Business

Advanced Feed Generation

RSS & Atom Support: Choose your preferred feed format
Background Processing: Generate feeds without affecting store performance
Batch Processing: Handles large catalogues efficiently with cycle generation
Automatic Updates: Set up cron jobs for hands-free feed maintenance

Smart Product Handling

Combination Support: Export product variations as separate entries
Inventory Management: Real-time stock synchronization
Price Optimization: Tax inclusion/exclusion options
Image Enhancement: Automatic image size optimization for ads

Error Prevention & Recovery

Automatic Error Detection: Identifies common Facebook rejection issues
Smart Bypassing: Automatically fixes missing identifiers, descriptions, and brands
Validation Tools: Pre-upload error checking and reporting
GTIN/EAN Validation: Ensures barcode compliance

Advanced Filtering & Customization

Category Filtering: Include/exclude specific product categories
Google Taxonomy Integration: Automatic category mapping for better ad targeting
Custom Labels: Add up to 5 custom labels for advanced campaign segmentation
Product ID Flexibility: Use product IDs or SKUs as identifiers

Professional Features

Secure Feed URLs: Token-based authentication for feed access
Performance Optimized: Cached results and minimized database queries
Extensive Documentation: Complete setup and troubleshooting guides
Multi-Language Interface: Available in 8+ languages

💡 Business Benefits

For Facebook Advertising

Dynamic Product Ads: Show personalized ads based on user behavior
Retargeting Campaigns: Re-engage customers with products they viewed
Lookalike Audiences: Find new customers similar to your best buyers
Accurate Inventory: Real-time stock updates prevent overselling

For Instagram Shopping

Product Tagging: Tag products directly in Instagram stories and posts
Shopping Integration: Enable direct purchasing from Instagram
Visual Commerce: Leverage Instagram's visual platform for product discovery

For Google Merchant & Pinterest (support not included)

Universal Compatibility: Single-language feeds work seamlessly with Google Shopping
Pinterest Business: Sync your catalogue with Pinterest Product Rich Pins
Multi-Channel Strategy: Use one feed across Facebook, Google, and Pinterest ecosystems

For Store Management

Automated Workflows: Reduce manual catalogue management
Multi-Store Efficiency: Manage multiple shops from one interface
Error Prevention: Avoid common Facebook catalogue rejection issues

🛠️ Technical Excellence

PrestaShop Standards Compliance

Uses native PrestaShop functions wherever possible
Follows PrestaShop coding standards and best practices
Optimized database queries with result caching
Backward compatibility with version detection

Performance Optimizations

Efficient memory usage for large catalogues
Batch processing to prevent timeouts
Cached data to reduce server load
Optimized image handling

📊 What Gets Generated

The module creates comprehensive product feeds including:

Product IDs and group IDs
Titles and descriptions (with automatic formatting)
Prices (with tax handling)
Inventory levels
Product images (optimized sizes)
Product categories and Google taxonomies
Custom labels for campaign targeting
Product availability status
Shipping information
Brand and manufacturer data

🔧 Easy Setup Process

Install the module through your ThirtyBees admin panel
Configure basic settings (image sizes, languages, currencies)
Set up Google taxonomies for better ad targeting
Generate your first feed with one click
Create Facebook catalogue using the generated feed URL
Schedule automatic updates via cron jobs

📈 Perfect For

E-commerce stores wanting to expand into Facebook advertising
Multi-channel businesses selling on Facebook, Google Shopping, and Pinterest
Multi-shop businesses needing centralized catalogue management
International stores with multiple languages and currencies
Large catalogues requiring efficient processing
Agencies managing multiple client stores across different platforms

🎁 Bonus Features

Instagram Product Tagging support
Custom field mapping for unique business needs
Bulk category assignment tools
Advanced filtering options
Comprehensive error reporting

Ready to supercharge your multi-channel advertising with automated product feeds?

This module eliminates the complexity of product catalogue management across Facebook (can also be used on Google Merchant Center, and Pinterest although we don't offer support for those platforms) while ensuring your products are always up-to-date and compliant with each platform's requirements.

One module, multiple advertising platforms - maximize your reach with minimal effort!

🔗 Get the module: Products Feed for Dynamic Ads & Instagram Tagging

Compatible with ThirtyBees 1.0.x+ and PrestaShop 1.6+ Includes extensive documentation and professional support

Questions about implementation or specific use cases? Feel free to ask in the comments below! 👇

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