[Module] Pixel Plus: Facebook (Meta) event tracking tool (Pixel + CAPI) with Pixel-based catalogue features

[Smart Modules]

🚀 Pixel Plus: The Ultimate Facebook Event Tracking & Dynamic Ads Module for PrestaShop/ThirtyBees

Hey ThirtyBees community! 👋

I wanted to share details about Pixel Plus, a comprehensive Facebook conversion tracking module that's been helping e-commerce stores maximize their advertising ROI. With over 12,000 downloads and an almost perfect score, this module has proven its reliability in the PrestaShop ecosystem and works seamlessly with ThirtyBees.

🎯 What Does Pixel Plus Do?

Pixel Plus is much more than a simple Facebook Pixel implementation. It's a complete solution that:

📊 Comprehensive Event Tracking

• Tracks all major Facebook events: ViewContent, AddToCart, AddToWishlist, ViewCategory, InitiateCheckout, AddPaymentInfo, Purchase, and CompleteRegistration
• Dual tracking system: Browser-based Pixel + Server-side Conversion API for maximum reliability
• iOS 14.5 Ready: Bypasses Apple's tracking restrictions with server-side tracking
• GDPR Compliant: Blocks pixel events until cookies are accepted

🛍️ Product Catalogue & Dynamic Ads

• Can create Facebook product catalogues based on Pixel events
• Enables Dynamic Product Ads (DPA) for advanced retargeting
• Allows product tagging on Instagram and Facebook (when configured)
• Can fill Facebook/Instagram "Shop" tabs (requires catalogue and shop setup)

🔧 Advanced Features

• Three-layer security to prevent duplicate purchase events
• Conversion API support to bypass ad blockers and JavaScript limitations
• Aggregated Event Measurement for iOS 14+ compatibility
• Multi-shop and multi-language support
• Compatible with popular One Page Checkout modules

⚡ SEO & Technical Benefits

• Automatically fixes Schema and Open Graph microdata
• Can improve Google SEO with better product structure
• Enhances social media sharing with richer content previews
• Can lead to better click-through rates and search visibility

🎯 Why Choose Pixel Plus?

For Store Owners:

• Track exactly which ads are driving sales and optimize accordingly
• Can create personalized retargeting campaigns for cart abandoners
• Potential to increase conversion rates with Dynamic Ads showing products users viewed
• Enables comprehensive tracking of customer journey from first visit to purchase

For Agencies:

• Multi-pixel support for managing multiple client accounts
• Enables advanced audience creation for sophisticated targeting
• Comprehensive event tracking for detailed campaign analysis
• Professional-grade features with reliable support

For Developers:

• Clean, optimized code following PrestaShop standards
• Compatible from PrestaShop 1.6 to newest versions
• Uses native functions wherever possible
• Efficient caching to avoid performance issues

🚀 Real-World Impact

Imagine a visitor browses your store, adds a product to cart, but doesn't complete the purchase. With Pixel Plus:

1. Event Tracking: Records the AddToCart event with product details
2. Audience Creation: Can automatically add them to a "Cart Abandoners" audience
3. Dynamic Ads: Can show them personalized ads featuring the exact product they viewed (requires proper setup)
4. Conversion: Potential to bring them back to complete the purchase

This type of advanced retargeting can significantly boost your conversion rates and ROI.

🛠️ Easy Setup Process

1. Install the module (standard PrestaShop installation)
2. Add your Facebook Pixel ID (copy/paste from Facebook Business Manager)
3. Configure Conversion API (optional but recommended)
4. Enable desired events (choose which actions to track)
5. Set up Facebook catalogue (can be created based on events with proper configuration)

No coding skills required - just configuration!

📈 Compatibility & Support

• Compatible with ThirtyBees and PrestaShop 1.6+
• Works with any theme (automatically detects product information)
• Compatible with major One Page Checkout modules
• Professional support Monday-Friday (08:00-16:00 GMT+1)

🔗 More Information

You can find detailed documentation, features, and pricing here: https://smart-modules.com/en/modulos-de-marqueting/15-pixel-plus-event-tracking-pixel-catalogue.html

💬 Questions?

If you have any doubts about the module features or behavior, feel free to post a reply 👇

[the.rampage.rado]

Can vouch for this module. Full of everything you'll ever need to advertise on Facebook and even more.

Support is excellent with module's author replying in under 24 working hours.

Highly recommend!