Alternate domains or multi-shops for SEO?

[30knees]

If one has a shop selling widgets and fidgets under the domain shop.com, does it make sense from a SEO perspective to have either

1. Domains widgets.com and fidgets.com that redirect to shop.com? or
2. Domains widgets.com and fidgets.com with their own tb multi-shop only displaying these products/categories?

[Beeta]

I think it's better number 2.

[Nathan Howard]

I would advise multi-shop. It is definitely better for SEO than alternative domains + much more comfortable for a store admin to manage, if, of course, your ecommerce platform provides for multistore management, like Magento. 

[rubben1985]

Option 1 doesn't work from a SEO perspective. If it redirects (301), search engines will not take into account the keyword domains (only the shop.com)

[Traumflug]

23 hours ago, Nathan Howard said:

It is definitely better for SEO than alternative domains + much more comfortable for a store admin to manage, if, of course, your ecommerce platform provides for multistore management, like ...

... thirty bees!

[rubben1985]

23 hours ago, Nathan Howard said:

I would advise multi-shop. It is definitely better for SEO than alternative domains + much more comfortable for a store admin to manage, if, of course, your ecommerce platform provides for multistore management, like Magento. 

I did not realize what you said until Traumflug pointed it out. Thirtybees works like a charm in multistore (We are using multistore ourselves) so no need for a so much expensive platform like Magento.

Edited May 25, 2019 by rubben1985