So far the searchenginejournal.com did not really come over as scammers,mthey rather look into the Google Speech and translate it.
Google itself says clearly:
People using AI to save on contentwriting, contentwriter who produce word counted texts are among those mentioned. Writing to manipulate.
I don't think the public will download AI apps to use those in search, search engines will implement it till they find out the public rejects their results. The search engine market will change. Bing as the first searcheingine to implement their predictive software is the one to watch.