I don't know, how ecommerce is working in your niche and in your country. But here it's damn competitive. Not moving forward, means losing relevance.
Automatization, Automatization, Automatization. Clean Proceses. AI Intgerations.
If you don't need this, you are the luckiest ecommerce business owner on earth 😵
But I am a realist. I have to go my own way. It's ok. 😅