Jump to content

Welcome, Guest!

By registering with us, you'll be able to discuss, share and private message with other members of our community.

Manisch

Canelis - high quality catfood

Recommended Posts

hello there,

so nobody has really used this sub-forum before? Well, then I'd like to give it a try :) Even though I'm not sure how much sense it will make since I want to talk about a German page...

There is a client I'm working with for many years now but still their business hasn't been that successful. I guess it's mostly because they had no clear "message" and strategy other than being just another catfood. Anyways, I gave it a little make-over and therefore switched to thirty bees. www.canelis.de

One of the most important Updates is this landing-page: canelis.de/was-ist-gutes-hochwertiges-katzenfutter Which should tell the customer what makes a good catfood and why Canelis is so good. I'm struggling a little with it's google rank - can't get better than ~43 (keyword "hochwertiges Katzenfutter" = high quality catfood). But I'm not sure why. The competition isn't that good... Any ideas how I can improve the rank in an organic fashion?

And any general thoughts?

Share this post


Link to post
Share on other sites

The page looks nice! I like the landing pages and the content in general. I would clearly recommend to expand this field. Maybe the site can get some ideas from this one: https://www.chewy.com/petcentral I believe they are amazing, when it comse to content marketing.

You should improve the speed of the store. It's too slow here in switzerland...

Share this post


Link to post
Share on other sites

@wakabayashi Thanks (: Yea, more content (especially a blog) would be great. The old page had one, but content-creation isn't the owner's strongest suit...

I haven't activated a CDN yet, perhaps it would help in Switzerland. On the other hand I'm not sure I can get that much more out of it with the current webhosting.

Share this post


Link to post
Share on other sites

Are you using full page cache? Yeah maybe it's the hoster... We are on a (cheap) dedicated server and I don't regret it at all. I believe it's a good investment if there is already a bit of revenue...

Share this post


Link to post
Share on other sites

I activated the option "Full page cache" but I haven't linked any modules to a hook because I had some CSS issues with it before :/

I think this shop finally needs to grow before they invest in a better hosting/server. Maybe tomorrow I have time to add a CDN and perhaps this will help a little.

Share this post


Link to post
Share on other sites

@Manisch site looks good, i agree some more content will help. But if the products are getting lost in content its also not helpfull. I watched the other site chewy.com but i should leave it because it gives so much info i cant find the products i am looking for. Maybe something to look at are the prices. Maybe too low? I am selling products since 2005 on internet and i discovered that sometimes, especially when its a private label product it is not helpfull to be cheap. I raised for my private label products the prices with about 30% and my revenue almost tripled after that.

Just curious: which theme did you use?

Share this post


Link to post
Share on other sites

@baarssen hmm, I can't say much about the pricing. The owner always says that "catfood is a difficult market" because people tend to mindlessly buy the cheaper stuff. She even lowered the price. If I remember correctly, it once was 2,39€ and now is 2,02€. In the end...she kinda has...one order per day :x So there really needs to be done something.

The theme is this one (modified): https://www.templatemonster.com/prestashop-themes/b2bstore-prestashop-theme-64019.html

Share this post


Link to post
Share on other sites

In Chrome, when I hover the cart icon in the header, the cart contents show up, but when I try to move the mouse inside the contents the box disappears before I can get there.

Share this post


Link to post
Share on other sites

@gonssal Yes, I noticed this and I thought it was a bug at first, bur it's only when your cart is empty, which makes somewhat sense.

Share this post


Link to post
Share on other sites

Nice site thought you should start optimize for speed 1.4 seconds to generate content is too much..

image.thumb.png.d3daec86f91f6046f3c2a2ff21690cec.png

 

I am under 500ms:

Not using full page cache, but my own cache solution, currently deactivated for tested domain..

I also switched from jquery to zepto for front end, it is much more mobile friendly (less javascript parsing on mobile devices), and using my own HTTP2 push module for css and js resources.. CloudFlare is great for lightening your server among other things... when configured correctly..

image.thumb.png.3ddf1da7d84e492b1abba76bc7491664.png

Share this post


Link to post
Share on other sites

cloudflare.com definitely worth thinking about, I use them for many sites, all on free cloudflare accounts, makes the world of difference

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

×
×
  • Create New...